DIRECT MARKETING ANALYST- BUSINESS KNOWLEDGE DEPT - FIRSTBANK PR

The Direct Marketing Analyst supports the execution of Direct-to-Consumer marketing campaigns for Personal Loans and Credit Cards by coordinating campaign requirements, preparing and validating data inputs, and ensuring accurate and compliant campaign delivery. This role focuses on operational execution, data readiness, documentation, and cross-functional coordination, serving as a key Line of Business partner to Analytics BI, Marketing, Credit Risk, Operations, and external vendors.