About butter

Hi, we're Butter 👋

We're building a creative platform where people and AI agents can create together using more than just generation.

Today, creative tools force you to choose. Traditional software gives you control, but takes time and expertise to master. AI can generate content in seconds, but changing or refining the result often means starting over.

Butter brings the best of both together.

Our approach is built around code. Instead of generating flattened videos or images, AI can build fully editable designs, motion graphics, and videos that you can change yourself, or keep working on with your agent. Every element can be adjusted, reused, or remixed without starting from scratch.

We're a small team of engineers and creatives who care deeply about craft, building the tools we believe should exist.

About the Role

As our Head of Product Growth, you’ll build the engine that powers Butter’s scalable growth.

You’ll work directly with Design and Engineering to improve activation, retention, and monetization. Your job is to make Butter easier to understand, shorten time to value, and turn usage into sharing.

You’ll own onboarding, activation, invite loops, friction, churn diagnostics, and the experimentation roadmap. You'll be our first product growth hire with plans to grow the team as we scale, but we need someone super comfortable with being a builder now, someone great at building processes from the ground up, to set us up for success as we grow.

If you think in experiments, measure everything, and obsess over why users stall or churn, this role is for you.

Domains You'll Own

• Activation rate

• Time-to-first value

• Retention curves

• In-product loops

• Growth modeling tied to revenue

Overall, You'll:

• Define and instrument the core “aha” moment.

• Identify friction in onboarding and core workflows.

• Run structured experiments weekly.

• Partner with design and engineering to ship improvements.

• Analyze cohorts and behavioral segments.

• Model LTV and help set CAC guardrails.

• Build a growth roadmap based on constraints, not opinions.

You might be a fit if...

• You have 5+ years in growth at a product-led company

• You’ve improved retention, not just top-of-funnel growth

• You have strong with data (Amplitude/Mixpanel; SQL is a plus)

• You are comfortable influencing and championing product decisions

• You are a clear thinker, who moves quickly and is comfortable with failing often

Want to Apply?

Butter is a well-funded, ambitious team rethinking what creative tools can be. We’re remote-first and distributed, with optional offices in Los Angeles and Toronto. If this sounds like your kind of challenge, we’d love to hear from you.