Overseas Advertising Manager

*** This role will be based in Shenzhen, instead of Hong Kong.

• Responsible for user acquisition and advertising for Moomoo (Futu's overseas version), with expertise in ad placement and optimization across major platforms including Google, Meta, and TikTok (APP/WEB campaigns);
• Able to develop targeted advertising strategies based on brand positioning, product selling points, audience profiles, and channel characteristics;
• Data-driven, with the ability to track real-time advertising account data, make quick judgments, and adjust optimization strategies in a timely manner;
• Skilled in A/B testing, continuously iterating on ad strategies and deriving meaningful insights to guide future business decisions;
• Keeps up with overseas trends and understands the psychology of target user groups, with a solid sense of marketing.

Requirements

Job Requirements:

• 3+ years of experience in growth marketing and paid advertising, with hands-on experience operating and optimizing ad platforms;
• Strong problem-solving skills and ability to work under pressure, with high data sensitivity and analytical capabilities;
• Experience in cross-team collaboration, systematically identifying issues and driving teams to resolve them;
• Excellent English communication skills preferred;
• Background in finance or related fields is a plus; candidates with personal investment experience are also preferred.

*Only shortlisted candidates will be contacted.