Singapore Lead, SME & Affluent Segment, Global Marketingnew

Job Summary

This is a lead marketing role responsible for driving client engagement, acquisition and growth across Affluent segments. This role sits in Global WRB Marketing team under the Corporate Affairs, Brand and Marketing (CABM) group. 
The Affluent Segment Marketing Lead is a global role responsible for shaping and executing marketing strategies that deepen engagement and strengthen brand preference among affluent and high-net-worth clients across key markets. 
The role will translate global segment priorities into distinctive client experiences, thought leadership content, premium marketing collateral, targeted acquisition initiatives, and branded banking centre experiences, while partnering with local market teams to ensure consistency of positioning, messaging, brand experience, and execution quality. 
Success in this role requires balancing global strategic direction with market relevance to support growth in client relationships, assets under management, and long-term client value.

Key Responsibilities

• Serve as the global marketing lead for Priority and Priority Private segments, working across regions and markets.
• Develop and deliver the global affluent segment marketing strategy, aligned to business growth priorities, client value propositions, and brand positioning across key markets.
• Work closely with key market teams to localise global marketing priorities, share best practices, and ensure consistency in client experience, proposition messaging, campaign execution, and premium brand standards.
• Design and execute high-net-worth client engagement initiatives across high-touch events, exclusive experiences, thought leadership platforms, partnerships, and personalised communications.

Strategy

• Create and manage premium marketing collateral, including proposition materials, event assets, client invitations, presentations, brochures, digital content, and sales enablement tools.
• Support Affluent and Priority Private banking centre experiences, including branded touchpoints, collateral placement, and experiential elements etc. that reinforce a premium and differentiated client proposition.
• Partner closely with country marketing teams, relationship managers, wealth specialists, product teams, distribution, compliance, creative agencies, and global stakeholders to ensure seamless execution and business alignment.

Business

• Use client insights, market trends, competitive intelligence, and performance data to refine engagement strategies and improve marketing effectiveness.
• Maintain a consistent luxury, premium, and client-centric brand experience across all markets and client touchpoints, ensuring communications are globally aligned, locally relevant, differentiated, and commercially impactful.

Processes

• Define success metrics, track campaign and event performance, and report on marketing contribution to acquisition, engagement, client retention, referrals, and business outcomes.
• Ensure marketing activities comply with internal governance, regulatory requirements, brand standards, and risk controls.

Key Responsibilities

People & Talent

• Set direction and drive high performance by translating strategy into clear direction, aligning individual goals to team outcomes and providing regular, constructive feedback.
• Develop talent and capability through coaching and career conversations that build critical skills, stretch potential and prepare individuals for future opportunities.
• Lead by example by role-modelling the Bank’s valued behaviours, upholding strong risk and conduct standards, exercising sound judgment, and creating an inclusive team culture that supports wellbeing, values diverse perspectives, and drives accountability.

Risk Management

•    Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage

Governance

• Support the standardized WRB marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model    
• Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank.
• This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• Leaders and peers in Corporate Affairs, Brand and Marketing (global, regional and local)
• Leaders and peers in the Wealth and Retail Banking teams (global, regional and local)
• Third party global agencies

Other Responsibilities

• Embed Here for good and Group’s brand and values in Global and local marketing roles; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
• This role offers the opportunity to gain exposure across multiple markets, work with the affluent client segment, and build strong visibility within the organisation.
• It also provides meaningful long-term scope to grow, contribute to strategic priorities, and develop a broader career path in wealth and affluent marketing.

Our Ideal Candidate

• Graduate degree in Marketing and / or Communications
• 10+ years of Strategic Marketing Skills in ‘TIER 1’ Companies
• Good understanding and experience of Multiple Markets in Asia
• Experienced operator in large-scale brands / complex organizations
• Experience in Marketing to U/VHNW Segments
• Experience in financial services / Wealth management/SME Banking

Role Specific Technical Competencies

• Effective Communications    
• Creativity    
• Planning: Tactical, Strategic 
• Written Communications    
• Social Media Management    
• Data Gathering & Analysis    
• Digital Marketing Channels    
• Marketing Channels    
• Promotion    

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers