finseats

VP of Email Marketingnew

Best Egg · Fintech & Payments

Best Egg, now part of Barclays, is a market-leading, tech-enabled financial platform helping people build financial confidence through innovative lending solutions and financial health tools. As a Barclays company, we combine the agility and customer focus of a fintech with the global reach, stability, and purpose of a leading financial institution—working together to create a better financial future for our customers and communities.


At Best Egg, you’ll find a culture grounded in our core values—putting people first, creating clarity, delivering with excellence —enhanced by Barclays’ commitment to integrity, inclusion, and long-term impact. Together, we empower our colleagues to challenge, innovate, and take ownership while making a meaningful difference in people’s financial lives.


With the strength of Barclays behind us, we offer expanded opportunities for growth, development, and career mobility across a global organization—while continuing to build the products and experiences that make Best Egg unique.


We’re looking for collaborative, curious problem-solvers who are excited to make an impact and grow with us.


We’re proud to be an equal opportunity employer committed to building a diverse and inclusive team.


We are seeking a strategic, data-driven Director of Email to own the performance of Email across Existing Customer Marketing (ECM), Remarketing, and Cross-sell. This leader will manage the channel strategy, translate business priorities into an integrated roadmap, and ensure every program delivers a relevant and consistent customer experience.

Reporting to the Sr. Director of ECM & Cross-Sell Strategy, this role leads Email strategy and execution across lifecycle, event-triggered, promotional, and cross-sell communications. The Director will partner with Marketing, Product, Analytics, Data Science, Technology, Creative, Legal, and Compliance to deliver measurable growth while protecting customer trust.

The ideal candidate combines channel expertise, people leadership, analytical discipline, and operational excellence. This individual can set a clear direction, improve marketing technology and processes, and use customer insights and experimentation to increase Email effectiveness.

Not the right fit? Search all finance jobs.

Free job alerts

Get more Marketing & Communications jobs like this.

Fresh vacancies from across banks, asset managers, hedge funds, PE/VC, fintechs and insurers — straight to your inbox. Free, no account, unsubscribe anytime.

We only store your email + filters · privacy